The Real Estate Content Nobody Else Is Making (And Why It Works) with Shauna McCoy & McCoy Hursh
48:47 · Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents · 2026-09-17
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it. What if the content that gets the most likes isn’t actually the content getting you clients? In this episode, I’m sitting down with Orange County real estate agents and mother daughter duo Shauna McCoy and McCoy Hursh to talk about what really happens when you stop chasing virality and start building a brand around your lived experience. We’re getting into why your story is your secret sauce, how showing up as a real human builds trust, and why the posts that feel the least exciting might actually be doing the most for your business. You’ll walk away with a completely different perspective on what makes people choose you in a sea of agents. So if you want to build a brand that attracts the right people without trying to be everyone’s cup of tea, hit play and let’s get into it. 0:26 – Why Selling the Lifestyle You Actually Live Attracts Dream Clients 5:09 – The Reality of Relocating Home: Sacrifices No One Shares 6:38 – What Happens When You Share Unfiltered Hot Takes on Instagram 10:10 – The Biggest Mistake Agents Make Chasing Viral Content 17:32 – How Being Honest Filters Out the Wrong Clients 26:23 – Why Your Hardest Failures Come Right Before Breakthroughs 45:06 – The Fastest Way Agents Can Avoid Burnout and Desperation 48:23 – Special Coffee & Contracts offer for Above Asking listeners Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras EPISODE LINKS: Connect with Shauna: @shaunasellsoc Connect with McCoy: @mccoysellsoc Check them out on YouTube: @ShaunaSellsoc 🎥 Watch the podcast on YouTube: https://youtu.be/oVMBwPBmr38 COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @heyalyssamichelle 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!